Senior Sales & Marketing Manager

We are looking for a results-driven and strategically minded Senior Sales & Marketing Manager to lead our commercial growth agenda. In this role, you will be responsible for developing and executing integrated sales and marketing strategies that drive revenue, expand market share, and strengthen brand positioning across key markets.

  KEY RESPONSIBILITIES

• Develop and implement comprehensive sales and marketing strategies aligned with the organization’s commercial objectives.
• Lead, mentor, and manage the sales and marketing team to consistently meet and exceed revenue targets.
• Identify new market opportunities, customer segments, and partnership channels to accelerate business growth.
• Oversee brand management, digital marketing campaigns, content strategy, and market communications.
• Build and maintain strong relationships with key clients, stakeholders, and strategic partners.
• Analyze market trends, competitor activity, and customer insights to inform data-driven decision-making.
• Manage the sales pipeline, forecasting, and reporting to senior leadership on a regular basis.
• Collaborate cross-functionally with product, finance, and operations teams to ensure alignment on go-to-market strategies.
• Develop and manage the sales and marketing budget, ensuring optimal allocation of resources and ROI.
• Represent the organization at industry events, conferences, and client engagements.

  QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field. A Master’s degree or MBA is an added advantage.
• Minimum of 5 years of progressive experience in sales and marketing, with at least 2 years in a senior or leadership role.
• Proven track record of achieving and exceeding sales targets in a competitive environment.
• Strong expertise in digital marketing, CRM systems, and data analytics tools.
• Excellent leadership, communication, and stakeholder management skills.
• Demonstrated ability to think strategically while executing at an operational level.

  KEY COMPETENCIES

• Strategic Thinking
• Commercial Acumen
• Leadership & Team Development
• Client Relationship Management
• Data-Driven Decision Making
• Brand Management
• Negotiation & Influencing
• Results Orientation